Rakuten Marketing launch Save the Web Initiative

Posted by Rhiannon Farrar on May 16, 2017 4:30:00 PM

Negative attitudes towards online advertising are a threat to ecommerce – the damage of ad blocking alone is estimated to be more than $20 billion in lost ad revenue. 

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Topics: Rakuten Marketing News

Rakuten Marketing Insights: What Makes People Love the Brands They Love

Posted by Rakuten Marketing Asia-Pacific on May 9, 2017 8:15:00 AM

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we loyal to some but not others?

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Topics: Rakuten Marketing News

Bon Voyage 2016!

Posted by Rhiannon Farrar on Dec 21, 2016 3:05:48 PM
*Boom*

That’s the sound of the mic dropping on 2016. It’s definitely been an interesting year full of ups and downs, with a few controversial moments thrown in there. There have been reasons to cry (I still haven’t gotten over the loss of Professor Snape and David Bowie) and reasons to celebrate.

The performance marketing industry across the globe and within Australia has also had an interesting year.  Adblockers have stuck around, the role of the influencer continues to increase, Facebook’s having reporting issues and Pinterest reinstated the use of affiliate links. A little more than a week has gone by without a new hot topic arising.

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Topics: Rakuten Marketing News

Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

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Topics: Rakuten Marketing News

Welcome Nextperf to Rakuten Marketing

Posted by Rakuten Marketing AU on Jul 13, 2016 7:30:00 AM

We’re excited to welcome Paris-based Nextperf to the growing
Rakuten Marketing family!

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Topics: Rakuten Marketing News

Q1 data shows mobile continues to outpace desktop and tablets

Posted by Rakuten Marketing AU on May 17, 2016 2:06:57 PM

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Topics: Rakuten Marketing News

Rakuten Marketing Makes its Big Move into Social with Acquisition of Manifest

Posted by Rhiannon Farrar on Feb 26, 2016 7:30:00 AM

Rakuten Marketing is bringing social media advertising in house! Today, we’re beyond excited to announce a further advancement to our omnichannel solutions with the acquisition of Manifest Commerce.

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Topics: Rakuten Marketing News

Q4 data proves consumers are spending more on mobile than ever before

Posted by Rhiannon Farrar on Feb 22, 2016 1:36:15 PM
Rakuten Marketing Australia Q4 Affiliate Data:
  • Same-store sales up 48% YOY (excludes Travel per previous releases)
  • Mobile accounted for 37% of clicks – up 25% YOY
    • Mobile Phones accounted for 29% of clicks – up 55%  YOY
    • Tablets accounted for 9%of clicks – down 23%  YOY
  • Mobile accounted for 25% of orders – up 18% YOY
    • Mobile Phones accounted for 14%of orders – up 63%  YOY
    • Tablet accounted for 11%of orders – down 14%  YOY

Display Data

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Topics: Rakuten Marketing News

4 Tips on getting the best ROI from your marketing partners

Posted by Rhiannon Farrar on Feb 16, 2016 10:33:03 AM

With Australian online ad spend tipped to rise 12.1%, reaching just under $6bn in 2016, and an array of emerging technologies constantly presenting themselves to marketers, it can become difficult to determine how to get the best ROI from your martech partners.

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Topics: Rakuten Marketing News

2015 the year that was and the year to come

Posted by Rhiannon Farrar on Dec 17, 2015 2:34:27 PM

There are only 2 weeks left in 2015 and what a crazy year it’s been!

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Topics: Rakuten Marketing News