November Retail Data: Cyber Monday Conversions Increase 68%

Posted by Rhiannon Farrar on Dec 5, 2017 8:14:37 AM

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year over year, and revealed highlights that are shaping consumer behaviour during November, the busiest retail month of the year.

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Topics: Events, Display News

Singles’ Day Data: Australians Embrace Chinese Mega Event

Posted by Rhiannon Farrar on Nov 13, 2017 2:45:00 PM

Rakuten Marketing today releases data revealing how Australian consumers embraced Singles’ Day 2017. 

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Topics: Rakuten Marketing News, Affiliate News, Display News

Data - The Gift That Keeps On Giving

Posted by Rhiannon Farrar on Nov 2, 2017 2:17:14 PM

Data is one of the greatest gifts marketers can receive. A gift that provides insight into who consumers are, what they’re looking for and how they’re buying. During the busy holiday period, the effective use of data driven marketing drives increased traffic, site visits and revenue for advertisers. However, it doesn’t end there, after all, data is the gift that keeps on giving.

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Topics: Attribution News, Display News

The Advertiser's Guide to Display Marketing

Posted by Rakuten Marketing Asia-Pacific on Jun 6, 2017 2:45:00 PM

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Topics: Display News

5 Steps for Implementing a Creative Programmatic Strategy

Posted by Rakuten Marketing Asia-Pacific on Apr 6, 2017 2:15:00 PM

Interference, irritation and irrelevancy have been cited as the top reasons for the increased levels of resistance to online ads resulting in the rise of ad blocking at Rakuten Marketing we believe marrying creative with programmatic buying techniques can help solve these problems.

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Topics: Display News

Trust & Transparency in Display Advertising

Posted by Rakuten Marketing Asia-Pacific on Mar 2, 2017 2:15:00 PM

In the intricate world of digital advertising, it is essential that marketers are able to prove Return-On-Ad-Spend (ROAS) effectively. To achieve this, marketers must be able to accurately attribute value to all touchpoints throughout the path to purchase. With this in mind, marketers need to look beyond adopting the latest trends in the industry and start evaluating the concept of ‘trust’ in relation to their display advertising providers. Consider, is your digital marketing agency providing you with an adequate level of insight and clarity.

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Topics: Display News

The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

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Topics: Display News

New Insights Report: The Facebook Measurement Divide

Posted by Rhiannon Farrar on Oct 28, 2016 10:40:57 AM

The latest Rakuten Marketing Insights Report has revelead that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

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Topics: Display News

The Art of War in Facebook Advertising

Posted by Rakuten Marketing AU on Jun 9, 2016 3:00:00 PM

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Topics: Display News

How to future-proof your display strategy

Posted by Anthony Capano on Mar 30, 2016 2:30:00 PM

According to reports from IAB Australia, display advertising is growing 53 per cent year on year, compared to other forms of digital advertising such as search, which grew 21 per cent. Display spend is being driven by the testing of new social, video, and rich media ad formats.

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Topics: Display News