The Advertiser's Guide to Display Marketing

Posted by Rakuten Marketing Asia-Pacific on Jun 6, 2017 2:45:00 PM

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Topics: Display News

5 Steps for Implementing a Creative Programmatic Strategy

Posted by Rakuten Marketing Asia-Pacific on Apr 6, 2017 2:15:00 PM

Interference, irritation and irrelevancy have been cited as the top reasons for the increased levels of resistance to online ads resulting in the rise of ad blocking at Rakuten Marketing we believe marrying creative with programmatic buying techniques can help solve these problems.

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Topics: Display News

Trust & Transparency in Display Advertising

Posted by Rakuten Marketing Asia-Pacific on Mar 2, 2017 2:15:00 PM

In the intricate world of digital advertising, it is essential that marketers are able to prove Return-On-Ad-Spend (ROAS) effectively. To achieve this, marketers must be able to accurately attribute value to all touchpoints throughout the path to purchase. With this in mind, marketers need to look beyond adopting the latest trends in the industry and start evaluating the concept of ‘trust’ in relation to their display advertising providers. Consider, is your digital marketing agency providing you with an adequate level of insight and clarity.

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Topics: Display News

The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

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Topics: Display News

New Insights Report: The Facebook Measurement Divide

Posted by Rhiannon Farrar on Oct 28, 2016 10:40:57 AM

The latest Rakuten Marketing Insights Report has revelead that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

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Topics: Display News

The Art of War in Facebook Advertising

Posted by Rakuten Marketing AU on Jun 9, 2016 3:00:00 PM

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Topics: Display News

How to future-proof your display strategy

Posted by Anthony Capano on Mar 30, 2016 2:30:00 PM

According to reports from IAB Australia, display advertising is growing 53 per cent year on year, compared to other forms of digital advertising such as search, which grew 21 per cent. Display spend is being driven by the testing of new social, video, and rich media ad formats.

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Topics: Display News

Conquering the Rise of Social

Posted by Anthony Capano on Mar 2, 2016 2:30:00 PM

Last week Rakuten Marketing annouced a huge advancement in its social advertising offering with the acquisition of Manifest Commerce, this week we bring you Anthony Capano, MD of Rakuten Marketing Australia, tips for conquering the rise of social.

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Topics: Display News

Using technology to navigate the shifting habits of online shoppers

Posted by Anthony Capano on Dec 3, 2015 2:30:00 PM

The Retail Council’s Christmas Spending Index predicts that Australians will spend around AU$5.6 billion online in the lead-up to Christmas. Aussies will certainly be spending more, and they’re also going to be looking at a much wider variety of products as they hunt for the perfect gift. While some Christmas shoppers are time-poor, others will thoroughly research their purchases, comparing prices and looking for the best deals. Then there’s the complicated sales landscape to navigate; it all starts with the lead up to Christmas, but quickly progresses to Boxing Day sales and into the January discount period.

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Topics: Display News

How retailers can stand out from the crowd this holiday season

Posted by Rhiannon Farrar on Nov 19, 2015 2:46:47 PM

On a Sunday afternoon in early October I wandered into my local supermarket to pick up all the necessities for the perfect lazy afternoon, chocolate, cheese, crackers, you know the drill. And seeing as Father’s day was now well and truly over, I wasn’t at all surprised to find myself facing an onslaught of Christmas items, advent calendars, candy canes and chocolate stockings, each year it seems that the Christmas chaos is starting earlier and earlier.

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Topics: Display News