Why we've been giving our clients a complimentary attribution solution

Posted by Anthony Capano on Jun 28, 2017 10:00:47 AM

The sales and marketing mix has grown increasingly complex. Truly understanding what’s driving transactions across marketing channels can make a significant difference to the success of campaigns, although attaining these insights and a holistic view of the marketing mix can be somewhat problematic. However, there is one tool that marketers have at their disposal, and that’s Attribution.

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Topics: Attribution News

What Does the Future of Attribution Mean for Affiliate Marketing?

Posted by Rakuten Marketing AU on Apr 13, 2017 2:00:00 PM

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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Topics: Affiliate News, Attribution News

3 Myths about working with coupon affiliates debunked

Posted by Rakuten Marketing AU on Jan 25, 2017 8:15:00 AM

It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has been driven by other marketing channels throughout the path to purchase.

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Topics: Attribution News

5 Questions Marketers Need to Ask to Make the Most Out of Attribution!

Posted by Rakuten Marketing AU on Oct 13, 2016 2:15:00 PM

To put it simply, attributed reporting allows marketers to determine which channels are effective in driving sales. It allocates proportional credit to each marketing touchpoint throughout the consumer journey, allowing marketers to understand which campaigns are most effective and  to prioritise spend accordingly.

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Topics: Attribution News

[White Paper]: Five ways attribution can boost your bottom line

Posted by Rakuten Marketing AU on Aug 2, 2016 2:30:00 PM

Read our latest report out of the UK!

Written by The Drum and Rakuten Attribution, this white paper showcases what attribution can power beyond channel valuation. Featuring insights from industry experts and several leading UK brands, the report reveals five unexpected ways attribution can boost the bottom line, including:

  • How attribution can prove digital impact on offline sales
  • How to prove the effectiveness of your prospecting efforts
  • Making your basket abandonment campaigns more intelligent

Click here to download the full report.

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Topics: Attribution News

Attribution, one step at a time

Posted by Rakuten Marketing AU on Jul 5, 2016 2:30:00 PM

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — affiliate, display, PPC, direct mail, email and so on — but it’s really hard for them to measure how well all of those channels perform together.

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Topics: Attribution News

Why attribution is essential when it comes to getting mobile right

Posted by Rhiannon Farrar on Jun 1, 2016 2:30:00 PM

The importance of mobile for today’s retailers is indisputable. According to Nielsen, mobile devices now account for more than 60% of all internet traffic in Australia.  However, despite its apparent dominance, brands need to approach their mobile strategy with caution. An improved understanding of the true role of mobile within the omnichannel consumer journey will ensure budget is spent where it’s most effective, rather than being wasted trying to improve performance within silos.

Don’t become blinkered by mobile volume
Whether it’s due to pressure from the CMO, or as a reaction to huge traffic volumes, marketers can become fixated on mobile at the expense of other channels. Unless the response is supported by analysis of a brand’s own consumer journey and the role of mobile within it, it can be easy to take the wrong action.

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Topics: Attribution News

May the data be your guide - A practical look at attribution

Posted by Rhiannon Farrar on Apr 27, 2016 2:34:44 PM

In theory, omnichannel marketing may sound simple – maintain a seamless consumer experience across channels and devices. In reality, it’s anything but simple. It’s actually among the most complex challenges facing advertisers.

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Topics: Attribution News

Measuring the True Impact of Display

Posted by Rakuten Marketing AU on Apr 21, 2016 2:30:00 PM

Despite the different measurement options available to advertisers for assessing display advertising, understanding the true value isn’t always easy.  Metrics such as click-through and view-through can be insufficient when it comes to telling the true story of what role an ad has played in the overall consumer journey – and in influencing a purchase.

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Topics: Attribution News

Coming to terms with your data: Tips from modern marketers

Posted by Rakuten Marketing AU on Apr 5, 2016 10:30:00 AM

As the consumer journey continues to grow more and more complex, from multi-device, to online-to-offline journeys, so to do the opportunities for advertisers to capture data. The problem is now what to do with it all.

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Topics: Attribution News