The Advertisers Guide to Influencer Marketing

Posted by Rakuten Marketing Asia-Pacific on Jul 11, 2017 10:12:11 AM

Following the launch of the Advertiser’s Guide to Display Marketing last month, Rakuten Marketing are proud to partner with PerformanceIn once again to bring you the Guide to Influencer Marketing 2017.

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Topics: Affiliate News

Rakuten Marketing Shortlisted for International Performance Marketing Awards!

Posted by Rhiannon Farrar on Jun 21, 2017 7:45:00 AM

Rakuten Marketing is excited to announce that we have been shortlisted for the Industry Network of Choice award at the 2017 International Performance Marketing Awards, and we need your vote to take home the trophy!

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Topics: Affiliate News

Your Automate Questions Answered

Posted by Rakuten Marketing Asia-Pacific on May 25, 2017 2:00:00 PM

Automate is Rakuten Marketing’s solution to manually deep linking your affiliate links. We recently sat down with the product manager of Automate, James Fish - who prefers to be called Fish, to learn a little more about this tool and its benefits. 

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Topics: Affiliate News

Affiliate Insights for Your Mother's Day Campaign!

Posted by Rhiannon Farrar on May 3, 2017 9:45:00 AM

Aussies love their Mum’s so much that in 2016 they spent $2 billion spoiling them on Mother’s Day.

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Topics: Affiliate News

What Does the Future of Attribution Mean for Affiliate Marketing?

Posted by Rakuten Marketing AU on Apr 13, 2017 2:00:00 PM

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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Topics: Affiliate News, Attribution News

A Retailers How to Guide for International Expansion

Posted by Anthony Capano on Mar 30, 2017 2:15:00 PM

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Topics: Affiliate News

5 Mistakes to Avoid When Partnering with Influencers

Posted by Rakuten Marketing Asia-Pacific on Mar 9, 2017 2:25:00 PM

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face challenges with forming successful partnerships because the landscape for influencers is unlike anything else. Making these mistakes may prevent success in your influencer affiliate strategies.

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Topics: Affiliate News

Rakuten Affiliate Network named #1 for the 6th year!

Posted by Rakuten Marketing AU on Jan 18, 2017 8:22:37 AM

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Topics: Affiliate News

Singles Day, Click Frenzy and Cyber Weekend - How do these events measure up?

Posted by Rhiannon Farrar on Dec 15, 2016 9:45:00 AM

A lot has happened over the past twelve months and November certainly wasn’t going to be the month that everything slowed down!.  Singles Day, Click Frenzy and Cyber Weekend all took place and records were smashed. In fact it’s been reported that Cyber Monday 2016 was the biggest day in the history of US eCommerce.

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Topics: Affiliate News

An Affiliate Marketers Guide to Capitalising on Technology

Posted by Anthony Capano on Nov 24, 2016 2:38:09 PM

Consumers live across multiple devices, scrolling through several different newsfeeds each day, itching for fresh and trustworthy information, whilst selectively choosing to explore content that is most closely aligned with their lifestyle and interests. The rise of technology continues to blur the line between online-to-offline (O2O) and cross-device commerce, and advertisers are increasingly turning to Affiliate Marketing to ensure they’re reaching their consumers across the multi-channel consumer journey. 

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Topics: Affiliate News