The Advertisers Guide to Influencer Marketing

Posted by Rakuten Marketing Asia-Pacific on Jul 11, 2017 10:12:11 AM

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Following the launch of the Advertiser’s Guide to Display Marketing last month, Rakuten Marketing are proud to partner with PerformanceIn once again to bring you the Guide to Influencer Marketing 2017.

PerformanceIn’s Advertiser’s Guide to Performance Marketing in 2017 is an annual resource with contributions by a roster of industry leaders in various fields of performance marketing. The latest in their series of guides, Rakuten Marketing UK experts have drawn on their extensive experience of running influencer campaigns for clients to provide an up-to-date, how-to resource for performance marketers who are new to the channel or simply looking to improve campaign performance.

Download the guide to learn:

  • How to set the correct objectives and KPIs for your campaign
  • How to create content and adhere to disclosure guidelines
  • How to measure performance across brand awareness, new customers and sales
  • What’s next for influencer marketing?

You can download the guide here.

Topics: Affiliate News