We are excited and honoured to be recognised year-after-year by our partners and peers in the industry. Our teams are dedicated to providing the best technology, tracking and strategy for affiliate marketers worldwide.
The mThink survey, known as the “Blue Book,” is the largest global research survey in the performance marketing industry, identifying the top affiliate and cost-per-action (CPA) networks for partnerships. With some 400 networks included for consideration, the survey looks at reputation, influence, clientele, popularity and scale when choosing a network, in addition to aggregated expert views, traffic data and measures of industry influence. A panel of third-party industry experts, representing every aspect of the affiliate marketing industry, provided input to validate the results.
Here’s what mThink had to say about this year’s survey: “Rakuten Marketing has a long history of driving successful affiliate programs, and winning this award for seven consecutive years is a testament to the quality of the network its built and the performance it drives for brands and publishers,” said Chris Trayhorn, Chief Executive Officer of mThink. “In the face of its competition, Rakuten Marketing stood out for its strengths in the areas of innovation, performance and service. It is thanks to its acumen in these categories, and its overall dedication to centering its business in delivering performance, that Rakuten Marketing continues to earn this award, reflecting the accolades of its clients, partners and peers in the industry, year-after-year.
"Our survey panel consistently expresses a preference for Rakuten Affiliate Network's technology platform and their ongoing commitment to customer service. This is demonstrated by high levels of enthusiasm and loyalty currently unmatched by any other network.”