Rakuten Marketing continues to demonstrate tremendous success after reporting an 87 per cent business growth. With our integrated marketing solutions spanning across affiliate and display, we've maintained our dominance through the development of tactical, targeted approaches to best reach consumers.
It has been a year of expansion, with the staff head count growing by 35 per cent and an expansion of our Singapore division announced in July 2017. The Singapore expansion taps into the burgeoning digital advertising market, as forecasts have put online ad spend in Singapore to grow at a strong 11 per cent compound annual growth rate over the next five years, while spend throughout Asia-Pacific will increase 53%. The expansion provides a leap forward for the Rakuten Marketing Affiliate Network, as Australian brands are given the opportunity to move beyond their borders and acquire customers in new markets. Over half a billion dollars in sales have been made from consumers based in Asia, with partnerships growing by 170 per cent.
Overall, our Affiliate Network grew by 66 per cent, with over $1 billion in publisher commissions paid out worldwide in 2016. A staggering 100 million orders were facilitated, demonstrating that Rakuten is continuing to move forward with growing momentum.
APG brands SABA and Sportscraft have worked with Rakuten Marketing, since their Australian launch in 2012. Seeing strong year-on-year growth across brands Justine Thomas, Online Manager at Sportscraft explained “Rakuten Marketing continue to drive strong growth for Sportscraft. The strategic insights and optimisation provided by our Account Manager has ensured the affiliate channel remains a key source of revenue for us.”
On the display front we've experienced exponential growth of 88 per cent. A key highlight came with the acquisition of Nextperf, a company with advanced machine learning for real-time ad and creative optimisation. These continuing enhancements to the Rakuten Marketing Display business constantly keep the consumer at the centre of focus, with efforts aimed at finding the most effective technologies to shape user experiences in more targeted ways.
General Pants are among the newly singed Rakuten Marketing clients, Paula Mitchell, General Manager of eCommerce at General Pants said “We are excited to be partnering with Rakuten Marketing due to their reputation in market as a leading partner for Australian retailers. Their dedication to driving growth in online revenue as well as their focus on customer service really has our business excited about working together.”
Discussing these many accomplishments, Anthony Capano, Managing Director of Rakuten Marketing Asia-Pacific, said: “We continue to drive our business forward with excellent growth results year on year. A large part of the success that Rakuten Marketing has seen is because we are consistently able to identify opportunities that benefit our clients and their customers. We place a lot of emphasis on future-planning, and recognise the importance of continuously building on our achievements moving forward in order to exceed the needs of our clients.”