The Advertiser's Guide to Display Marketing

Posted by Rakuten Marketing Asia-Pacific on Jun 6, 2017 2:45:00 PM

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Topics: Display News

Your Automate Questions Answered

Posted by Rakuten Marketing Asia-Pacific on May 25, 2017 2:00:00 PM

Automate is Rakuten Marketing’s solution to manually deep linking your affiliate links. We recently sat down with the product manager of Automate, James Fish - who prefers to be called Fish, to learn a little more about this tool and its benefits. 

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Topics: Affiliate News

Rakuten Marketing launch Save the Web Initiative

Posted by Rhiannon Farrar on May 16, 2017 4:30:00 PM

Negative attitudes towards online advertising are a threat to ecommerce – the damage of ad blocking alone is estimated to be more than $20 billion in lost ad revenue. 

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Topics: Rakuten Marketing News

Rakuten Marketing Insights: What Makes People Love the Brands They Love

Posted by Rakuten Marketing Asia-Pacific on May 9, 2017 8:15:00 AM

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we loyal to some but not others?

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Topics: Rakuten Marketing News

Affiliate Insights for Your Mother's Day Campaign!

Posted by Rhiannon Farrar on May 3, 2017 9:45:00 AM

Aussies love their Mum’s so much that in 2016 they spent $2 billion spoiling them on Mother’s Day.

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Topics: Affiliate News

TECHFast - the most important briefing of the day

Posted by Rhiannon Farrar on Apr 26, 2017 2:15:00 PM

Last week Rakuten Marketing held their TECHFast series in both Sydney and Melbourne. TECHFast, the most important briefing of the day, examined the challenges facing the Display Advertising industry, and highlighted the importance of attribution in overcoming obstacles.

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Topics: Events

What Does the Future of Attribution Mean for Affiliate Marketing?

Posted by Rakuten Marketing AU on Apr 13, 2017 2:00:00 PM

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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Topics: Affiliate News, Attribution News

5 Steps for Implementing a Creative Programmatic Strategy

Posted by Rakuten Marketing Asia-Pacific on Apr 6, 2017 2:15:00 PM

Interference, irritation and irrelevancy have been cited as the top reasons for the increased levels of resistance to online ads resulting in the rise of ad blocking at Rakuten Marketing we believe marrying creative with programmatic buying techniques can help solve these problems.

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Topics: Display News

A Retailers How to Guide for International Expansion

Posted by Anthony Capano on Mar 30, 2017 2:15:00 PM

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Topics: Affiliate News

Not another Amazon article please!

Posted by Anthony Capano on Mar 21, 2017 3:39:08 PM

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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