Rhiannon Farrar

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Rakuten Marketing Shortlisted for International Performance Marketing Awards!

Posted by Rhiannon Farrar on Jun 21, 2017 7:45:00 AM

Rakuten Marketing is excited to announce that we have been shortlisted for the Industry Network of Choice award at the 2017 International Performance Marketing Awards, and we need your vote to take home the trophy!

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Topics: Affiliate News

Rakuten Marketing launch Save the Web Initiative

Posted by Rhiannon Farrar on May 16, 2017 4:30:00 PM

Negative attitudes towards online advertising are a threat to ecommerce – the damage of ad blocking alone is estimated to be more than $20 billion in lost ad revenue. 

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Topics: Rakuten Marketing News

Affiliate Insights for Your Mother's Day Campaign!

Posted by Rhiannon Farrar on May 3, 2017 9:45:00 AM

Aussies love their Mum’s so much that in 2016 they spent $2 billion spoiling them on Mother’s Day.

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Topics: Affiliate News

TECHFast - the most important briefing of the day

Posted by Rhiannon Farrar on Apr 26, 2017 2:15:00 PM

Last week Rakuten Marketing held their TECHFast series in both Sydney and Melbourne. TECHFast, the most important briefing of the day, examined the challenges facing the Display Advertising industry, and highlighted the importance of attribution in overcoming obstacles.

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Topics: Events

One doesn't have to be the loneliest number 

Posted by Rhiannon Farrar on Feb 14, 2017 4:26:10 PM

February 14th, the feast of St Valentine. In the 18th century Valentine’s Day evolved into an occasion in which people expressed their love for each other by giving flowers, confectionary and sending greeting cards. In the 21st  century Valentine’s Day has become largely commercialised and a major retail event.

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Bon Voyage 2016!

Posted by Rhiannon Farrar on Dec 21, 2016 3:05:48 PM
*Boom*

That’s the sound of the mic dropping on 2016. It’s definitely been an interesting year full of ups and downs, with a few controversial moments thrown in there. There have been reasons to cry (I still haven’t gotten over the loss of Professor Snape and David Bowie) and reasons to celebrate.

The performance marketing industry across the globe and within Australia has also had an interesting year.  Adblockers have stuck around, the role of the influencer continues to increase, Facebook’s having reporting issues and Pinterest reinstated the use of affiliate links. A little more than a week has gone by without a new hot topic arising.

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Topics: Rakuten Marketing News

Singles Day, Click Frenzy and Cyber Weekend - How do these events measure up?

Posted by Rhiannon Farrar on Dec 15, 2016 9:45:00 AM

A lot has happened over the past twelve months and November certainly wasn’t going to be the month that everything slowed down!.  Singles Day, Click Frenzy and Cyber Weekend all took place and records were smashed. In fact it’s been reported that Cyber Monday 2016 was the biggest day in the history of US eCommerce.

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Topics: Affiliate News

Singles Day 2016 – The Results Are In!

Posted by Rhiannon Farrar on Nov 17, 2016 2:45:00 PM

Each year on February 14th, people around the world celebrate a day of love and spoil their partners with gifts. But what about all those who aren’t in relationships and who may miss out on celebrating? Well in China they’ve created a special day designed to celebrate being single. Known as the anti-Valentine’s Day, Singles Day is held on 11.11 and has quickly become the biggest day of retail in China.

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Topics: Affiliate News

New Insights Report: The Facebook Measurement Divide

Posted by Rhiannon Farrar on Oct 28, 2016 10:40:57 AM

The latest Rakuten Marketing Insights Report has revelead that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

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Topics: Display News

Be Brave, Look Past the CPA and Other Insights from Symposium Sydney

Posted by Rhiannon Farrar on Sep 29, 2016 3:15:00 PM

Symposium Sydney was held last week and there were some big changes in this year’s event!

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Topics: Events