Rhiannon Farrar

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Recent Posts

Australian Brands 'Cotton On' to Global Affiliate Program

Posted by Rhiannon Farrar on Feb 28, 2018 3:15:00 PM


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How Retailers Can Leverage Lunar New Year Celebrations 

Posted by Rhiannon Farrar on Feb 13, 2018 2:15:52 PM

Lunar New Year, otherwise known as Chinese New Year or the Spring Festival, is the most important of the traditional Chinese holidays. The festival celebrated in China and throughout Asia, begins with the first new moon of the lunar calendar and ends on the first full moon of the lunar calendar, some 15 days later.

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A Reflection on the Year that Was & Predictions for the Year to Come

Posted by Rhiannon Farrar on Dec 14, 2017 2:45:00 PM

Who can believe that there is little over 2 weeks left in 2017? It feels like only yesterday that the Rakuten Marketing team were undertaking the mannequin challenge at our Celebrate 2016 party.

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Topics: Rakuten Marketing News

November Retail Data: Cyber Monday Conversions Increase 68%

Posted by Rhiannon Farrar on Dec 5, 2017 8:14:37 AM

Rakuten Marketing, a world leading performance marketing company that enables brands to increase sales through data-driven marketing, today reported a 68% percent increase in Cyber Monday online retail conversions, year over year, and revealed highlights that are shaping consumer behaviour during November, the busiest retail month of the year.

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Topics: Events, Display News

Singles’ Day 2017 – The World’s Largest Retail Event

Posted by Rhiannon Farrar on Nov 15, 2017 5:00:25 PM

Singles’ Day emerged as a tradition among Chinese students in the mid-1990’s, in 2009 Alibaba launched its first Singles’ Day sale online, and in 2016 Singles’ Day eclipsed Cyber Weekend to become the world’s largest retail event. 

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Topics: Affiliate News

Singles’ Day Data: Australians Embrace Chinese Mega Event

Posted by Rhiannon Farrar on Nov 13, 2017 2:45:00 PM

Rakuten Marketing today releases data revealing how Australian consumers embraced Singles’ Day 2017. 

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Topics: Rakuten Marketing News, Affiliate News, Display News

Data - The Gift That Keeps On Giving

Posted by Rhiannon Farrar on Nov 2, 2017 2:17:14 PM

Data is one of the greatest gifts marketers can receive. A gift that provides insight into who consumers are, what they’re looking for and how they’re buying. During the busy holiday period, the effective use of data driven marketing drives increased traffic, site visits and revenue for advertisers. However, it doesn’t end there, after all, data is the gift that keeps on giving.

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Topics: Attribution News, Display News

Rakuten Marketing Wins Best Performance Marketing Technology!

Posted by Rhiannon Farrar on Oct 25, 2017 3:22:52 PM

We are thrilled to announce that Rakuten Marketing has been awarded Best Performance Marketing Technology at the PerformanceIn International Performance Marketing Awards.

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Topics: Rakuten Marketing News, Attribution News

Affiliate Strategies for Silly Season Success in 2017!

Posted by Rhiannon Farrar on Oct 11, 2017 2:45:00 PM

The October long weekend not only saw the end of the 2017 footy season, it saw the beginning of Daylight Savings (well, for some of us), and it brought with it the beginning of the busiest retail phase of the year – the much anticipated 2017 holiday shopping period!

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Topics: Affiliate News

Symposium Sydney: Overcoming Challenges and Competing with the One Company that Aims to Rule the World

Posted by Rhiannon Farrar on Sep 27, 2017 3:15:00 PM

On September 14th Rakuten Marketing held our 5th annual Symposium Sydney, at the iconic Roslyn Packer Theatre in Walsh Bay.

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Topics: Events