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Publisher Showcase: Immerxon

Posted by Rakuten Marketing AU on Oct 17, 2017 3:45:00 PM

This month we launch our Publisher Showcase!

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Topics: Affiliate News

What Does the Future of Attribution Mean for Affiliate Marketing?

Posted by Rakuten Marketing AU on Apr 13, 2017 2:00:00 PM

Retailers want to know how they can attract new customers, how they can increase customer loyalty and, how they can increase customer lifetime value.

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Topics: Affiliate News, Attribution News

3 Myths about working with coupon affiliates debunked

Posted by Rakuten Marketing AU on Jan 25, 2017 8:15:00 AM

It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has been driven by other marketing channels throughout the path to purchase.

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Topics: Attribution News

Rakuten Affiliate Network named #1 for the 6th year!

Posted by Rakuten Marketing AU on Jan 18, 2017 8:22:37 AM

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Topics: Affiliate News

5 Questions Marketers Need to Ask to Make the Most Out of Attribution!

Posted by Rakuten Marketing AU on Oct 13, 2016 2:15:00 PM

To put it simply, attributed reporting allows marketers to determine which channels are effective in driving sales. It allocates proportional credit to each marketing touchpoint throughout the consumer journey, allowing marketers to understand which campaigns are most effective and  to prioritise spend accordingly.

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Topics: Attribution News

New Affiliate Technologies Now Live on the Rakuten Affiliate Network!

Posted by Rakuten Marketing AU on Sep 15, 2016 10:00:00 AM

We’re excited to announce the full release of our new affiliate marketing technologies, Curate and Automate!

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Topics: Affiliate News

[White Paper]: Five ways attribution can boost your bottom line

Posted by Rakuten Marketing AU on Aug 2, 2016 2:30:00 PM

Read our latest report out of the UK!

Written by The Drum and Rakuten Attribution, this white paper showcases what attribution can power beyond channel valuation. Featuring insights from industry experts and several leading UK brands, the report reveals five unexpected ways attribution can boost the bottom line, including:

  • How attribution can prove digital impact on offline sales
  • How to prove the effectiveness of your prospecting efforts
  • Making your basket abandonment campaigns more intelligent

Click here to download the full report.

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Topics: Attribution News

Attention Publishers: New Content Curation Tool Available

Posted by Rakuten Marketing AU on Jul 19, 2016 2:30:00 PM

We’re proud to announce the launch of a new publisher tool – Curate! Curate went into open beta testing on July 1 and is now available to all publishers on the Rakuten Affiliate Network. Here are some things you should know about Curate to get started:

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Topics: Affiliate News

Welcome Nextperf to Rakuten Marketing

Posted by Rakuten Marketing AU on Jul 13, 2016 7:30:00 AM

We’re excited to welcome Paris-based Nextperf to the growing
Rakuten Marketing family!

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Topics: Rakuten Marketing News

Attribution, one step at a time

Posted by Rakuten Marketing AU on Jul 5, 2016 2:30:00 PM

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — affiliate, display, PPC, direct mail, email and so on — but it’s really hard for them to measure how well all of those channels perform together.

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Topics: Attribution News