Rakuten Marketing Asia-Pacific

Recent Posts

Why You Should Vote for Rakuten Marketing in the International Performance Marketing Awards!

Posted by Rakuten Marketing Asia-Pacific on Aug 8, 2017 7:45:00 AM

Following a global nomination process, we’re excited that Rakuten Marketing Affiliate Network has been shortlisted for Industry Network of Choice in the International Performance Marketing Awards (IPMAs). The second stage of the process is a public vote to determine the winner, and we’d be honoured if you would vote for us to win this prestigious award.

Read More

The Advertisers Guide to Influencer Marketing

Posted by Rakuten Marketing Asia-Pacific on Jul 11, 2017 10:12:11 AM

Following the launch of the Advertiser’s Guide to Display Marketing last month, Rakuten Marketing are proud to partner with PerformanceIn once again to bring you the Guide to Influencer Marketing 2017.

Read More

Topics: Affiliate News

The Advertiser's Guide to Display Marketing

Posted by Rakuten Marketing Asia-Pacific on Jun 6, 2017 2:45:00 PM

Read More

Topics: Display News

Your Automate Questions Answered

Posted by Rakuten Marketing Asia-Pacific on May 25, 2017 2:00:00 PM

Automate is Rakuten Marketing’s solution to manually deep linking your affiliate links. We recently sat down with the product manager of Automate, James Fish - who prefers to be called Fish, to learn a little more about this tool and its benefits. 

Read More

Topics: Affiliate News

Rakuten Marketing Insights: What Makes People Love the Brands They Love

Posted by Rakuten Marketing Asia-Pacific on May 9, 2017 8:15:00 AM

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we loyal to some but not others?

Read More

Topics: Rakuten Marketing News

5 Steps for Implementing a Creative Programmatic Strategy

Posted by Rakuten Marketing Asia-Pacific on Apr 6, 2017 2:15:00 PM

Interference, irritation and irrelevancy have been cited as the top reasons for the increased levels of resistance to online ads resulting in the rise of ad blocking at Rakuten Marketing we believe marrying creative with programmatic buying techniques can help solve these problems.

Read More

Topics: Display News

5 Mistakes to Avoid When Partnering with Influencers

Posted by Rakuten Marketing Asia-Pacific on Mar 9, 2017 2:25:00 PM

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face challenges with forming successful partnerships because the landscape for influencers is unlike anything else. Making these mistakes may prevent success in your influencer affiliate strategies.

Read More

Topics: Affiliate News

Trust & Transparency in Display Advertising

Posted by Rakuten Marketing Asia-Pacific on Mar 2, 2017 2:15:00 PM

In the intricate world of digital advertising, it is essential that marketers are able to prove Return-On-Ad-Spend (ROAS) effectively. To achieve this, marketers must be able to accurately attribute value to all touchpoints throughout the path to purchase. With this in mind, marketers need to look beyond adopting the latest trends in the industry and start evaluating the concept of ‘trust’ in relation to their display advertising providers. Consider, is your digital marketing agency providing you with an adequate level of insight and clarity.

Read More

Topics: Display News