Rakuten Marketing Asia-Pacific

Recent Posts

A Closer Look at the Stunning Growth of Conversion Rate Optimisation in Australia (And What it Means to You)

Posted by Rakuten Marketing Asia-Pacific on Sep 12, 2017 2:45:00 PM

Experimentation, data and customer experience. That’s the name of the game for forward-thinking, innovative digital marketing and business executives committed to staying ahead of the pack in Australia. In August of this year, Optimizely, the top experimentation platform, opened its first official APAC office in Sydney, a testament to the rapidly growing interest in, and embracing of data-driven experimentation and conversion optimisation.

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Drive Increased Sales with Buy Now, Pay Later Payment Solutions

Posted by Rakuten Marketing Asia-Pacific on Sep 7, 2017 2:45:00 PM

Now, more than ever before, consumers are demanding both innovation and convenience when it comes to payment methods, with merchants fast adopting flexible solutions to meet this.

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Topics: Events

Finalists for the 2017 Golden Link Awards Announced!

Posted by Rakuten Marketing Asia-Pacific on Sep 5, 2017 3:15:00 PM

The 2017 Golden Link Awards are just around the corner! We are delighted to announce a stellar line up of judges for this years event in Pippa Chambers, Online Editor at AdNews; Grant Arnott, Publisher of Power Retailer; Andrew Gilbert, Integral AdScience; Denise Shrivell, Media Scope;  and Liane Dietrich COO of Rakuten Marketing. 

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Topics: Events

Why You Should Vote for Rakuten Marketing in the International Performance Marketing Awards!

Posted by Rakuten Marketing Asia-Pacific on Aug 8, 2017 7:45:00 AM

Following a global nomination process, we’re excited that Rakuten Marketing Affiliate Network has been shortlisted for Industry Network of Choice in the International Performance Marketing Awards (IPMAs). The second stage of the process is a public vote to determine the winner, and we’d be honoured if you would vote for us to win this prestigious award.

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The Advertisers Guide to Influencer Marketing

Posted by Rakuten Marketing Asia-Pacific on Jul 11, 2017 10:12:11 AM

Following the launch of the Advertiser’s Guide to Display Marketing last month, Rakuten Marketing are proud to partner with PerformanceIn once again to bring you the Guide to Influencer Marketing 2017.

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Topics: Affiliate News

The Advertiser's Guide to Display Marketing

Posted by Rakuten Marketing Asia-Pacific on Jun 6, 2017 2:45:00 PM

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Topics: Display News

Your Automate Questions Answered

Posted by Rakuten Marketing Asia-Pacific on May 25, 2017 2:00:00 PM

Automate is Rakuten Marketing’s solution to manually deep linking your affiliate links. We recently sat down with the product manager of Automate, James Fish - who prefers to be called Fish, to learn a little more about this tool and its benefits. 

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Topics: Affiliate News

Rakuten Marketing Insights: What Makes People Love the Brands They Love

Posted by Rakuten Marketing Asia-Pacific on May 9, 2017 8:15:00 AM

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we loyal to some but not others?

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Topics: Rakuten Marketing News

5 Steps for Implementing a Creative Programmatic Strategy

Posted by Rakuten Marketing Asia-Pacific on Apr 6, 2017 2:15:00 PM

Interference, irritation and irrelevancy have been cited as the top reasons for the increased levels of resistance to online ads resulting in the rise of ad blocking at Rakuten Marketing we believe marrying creative with programmatic buying techniques can help solve these problems.

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Topics: Display News

5 Mistakes to Avoid When Partnering with Influencers

Posted by Rakuten Marketing Asia-Pacific on Mar 9, 2017 2:25:00 PM

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face challenges with forming successful partnerships because the landscape for influencers is unlike anything else. Making these mistakes may prevent success in your influencer affiliate strategies.

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Topics: Affiliate News