Anthony Capano

Anthony is head of Rakuten Marketing Australia. Career history Anthony was general manager of Salmat Targeted Media, and has over 15 years of experience working alongside many of Australia’s major retailers. He is also an advisor to the Australian Business Arts Foundation. Favorite quote “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” - Mark Twain Of personal note Anthony is a die-hard soccer fan, often waking up at crazy times of the night to watch his beloved (and tragic) West Ham play in the English Premier League.
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Recent Posts

Why we've been giving our clients a complimentary attribution solution

Posted by Anthony Capano on Jun 28, 2017 10:00:47 AM

The sales and marketing mix has grown increasingly complex. Truly understanding what’s driving transactions across marketing channels can make a significant difference to the success of campaigns, although attaining these insights and a holistic view of the marketing mix can be somewhat problematic. However, there is one tool that marketers have at their disposal, and that’s Attribution.

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Topics: Attribution News

A Retailers How to Guide for International Expansion

Posted by Anthony Capano on Mar 30, 2017 2:15:00 PM

Recent reports have spoken favourably to the benefits of globalisation, providing insight into WHY Australian retailers should be embracing a borderless marketplace.

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Topics: Affiliate News

Not another Amazon article please!

Posted by Anthony Capano on Mar 21, 2017 3:39:08 PM

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

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Topics: Display News

Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

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Topics: Rakuten Marketing News

An Affiliate Marketers Guide to Capitalising on Technology

Posted by Anthony Capano on Nov 24, 2016 2:38:09 PM

Consumers live across multiple devices, scrolling through several different newsfeeds each day, itching for fresh and trustworthy information, whilst selectively choosing to explore content that is most closely aligned with their lifestyle and interests. The rise of technology continues to blur the line between online-to-offline (O2O) and cross-device commerce, and advertisers are increasingly turning to Affiliate Marketing to ensure they’re reaching their consumers across the multi-channel consumer journey. 

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Topics: Affiliate News

A Modern Marketplace: Affiliate Marketing Trends From Near and Far

Posted by Anthony Capano on Nov 3, 2016 2:45:00 PM

The modern marketplace, a place where consumers can shop anywhere, at any time, using multiple devices – a mysterious place creating a range of challenges for marketers.  Affiliate marketing is a growing solution to many of these new obstacles.

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Topics: Affiliate News

How to future-proof your display strategy

Posted by Anthony Capano on Mar 30, 2016 2:30:00 PM

According to reports from IAB Australia, display advertising is growing 53 per cent year on year, compared to other forms of digital advertising such as search, which grew 21 per cent. Display spend is being driven by the testing of new social, video, and rich media ad formats.

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Topics: Display News

Conquering the Rise of Social

Posted by Anthony Capano on Mar 2, 2016 2:30:00 PM

Last week Rakuten Marketing annouced a huge advancement in its social advertising offering with the acquisition of Manifest Commerce, this week we bring you Anthony Capano, MD of Rakuten Marketing Australia, tips for conquering the rise of social.

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Topics: Display News

Using technology to navigate the shifting habits of online shoppers

Posted by Anthony Capano on Dec 3, 2015 2:30:00 PM

The Retail Council’s Christmas Spending Index predicts that Australians will spend around AU$5.6 billion online in the lead-up to Christmas. Aussies will certainly be spending more, and they’re also going to be looking at a much wider variety of products as they hunt for the perfect gift. While some Christmas shoppers are time-poor, others will thoroughly research their purchases, comparing prices and looking for the best deals. Then there’s the complicated sales landscape to navigate; it all starts with the lead up to Christmas, but quickly progresses to Boxing Day sales and into the January discount period.

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Topics: Display News