Publisher Showcase: RevLifter

Posted by Rhiannon Farrar on Apr 18, 2018 8:15:00 AM

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with RevLifter - a groundbreaking technology that enables online retailers to fully control their incentivisation strategies and drive more revenue. 

Read More

Service Update: Rakuten PopShops to Retire, June 2018 

Posted by Rakuten Marketing Asia-Pacific on Apr 12, 2018 3:00:00 PM

Rakuten Marketing PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018.

Read More

Whitepaper: Defining the GDPR Impact on Digital Advertising 

Posted by Rhiannon Farrar on Apr 10, 2018 8:15:00 AM

Download the first Rakuten Marketing GDPR Whitepaper reviewing APAC compliance framework for the General Data Protection Regulation. 

Read More

Former HuffPost Australia CEO Named MD of Rakuten Marketing APAC 

Posted by Rhiannon Farrar on Apr 3, 2018 12:18:14 PM

We're excited to announce the appointment of former HuffPost Australia CEO JJ Eastwood as Managing Director of Rakuten Marketing Asia-Pacific. The appointment comes following  Anthony Capano’s move to London, where he now leads our European operations.

Read More

Publisher Showcase: Shop You

Posted by Rhiannon Farrar on Mar 27, 2018 9:45:00 AM

Each month our Publisher Showcase highlights an innovative publisher from the Rakuten Marketing Affiliate Network. This month we sit down with Shop You – the shopping app that’s all about you.

Read More

Report: Marketers Slow to Adopt Tech Advances 

Posted by Rhiannon Farrar on Mar 21, 2018 7:45:00 AM

 

Read More

Topics: Rakuten Marketing News

Defining Consent in a Post-GDPR World and Why You Should Use It 

Posted by Rakuten Marketing Asia-Pacific on Mar 15, 2018 2:45:00 PM

Please note: The information and opinions within this content are for information purposes only. They are not intended to constitute legal or other professional advice, and should not be relied on or treated as a substitute for specific advice relevant to particular circumstances.

Read More

What Marketers Want: Five Strategic Opportunities for 2018

Posted by Rakuten Marketing Asia-Pacific on Mar 14, 2018 8:15:00 AM

In our latest report, we’ve identified the greatest opportunities and fears for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, Germany and Asia-Pacific (APAC) regions.

Read More

Topics: Rakuten Marketing News

Australian Brands 'Cotton On' to Global Affiliate Program

Posted by Rhiannon Farrar on Feb 28, 2018 3:15:00 PM

 

Read More

Rakuten Marketing CTO Awarded IAB TechLab Service Excellence Award 

Posted by Rakuten Marketing Asia-Pacific on Feb 20, 2018 8:30:00 AM

We’re proud to announce that last Sunday, Dr. Neal Richter, Chief Technology Officer at Rakuten Marketing was named a winner of the esteemed IAB Tech Lab Service Excellence Award for his significant contributions in developing trustworthy supply chain specifications and OpenRTB (open real-time bidding) 3.0 – a new revision of the core protocol powering the automated buying and selling of online ads.

Read More