Singles’ Day 2017 – The World’s Largest Retail Event

Posted by Rhiannon Farrar on Nov 15, 2017 5:00:25 PM

Singles’ Day emerged as a tradition among Chinese students in the mid-1990’s, in 2009 Alibaba launched its first Singles’ Day sale online, and in 2016 Singles’ Day eclipsed Cyber Weekend to become the world’s largest retail event. 

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Topics: Affiliate News

Singles’ Day Data: Australians Embrace Chinese Mega Event

Posted by Rhiannon Farrar on Nov 13, 2017 2:45:00 PM

Rakuten Marketing today releases data revealing how Australian consumers embraced Singles’ Day 2017. 

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Topics: Rakuten Marketing News, Affiliate News, Display News

Data - The Gift That Keeps On Giving

Posted by Rhiannon Farrar on Nov 2, 2017 2:17:14 PM

Data is one of the greatest gifts marketers can receive. A gift that provides insight into who consumers are, what they’re looking for and how they’re buying. During the busy holiday period, the effective use of data driven marketing drives increased traffic, site visits and revenue for advertisers. However, it doesn’t end there, after all, data is the gift that keeps on giving.

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Topics: Attribution News, Display News

Rakuten Marketing Wins Best Performance Marketing Technology!

Posted by Rhiannon Farrar on Oct 25, 2017 3:22:52 PM

We are thrilled to announce that Rakuten Marketing has been awarded Best Performance Marketing Technology at the PerformanceIn International Performance Marketing Awards.

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Topics: Rakuten Marketing News, Attribution News

Publisher Showcase: Immerxon

Posted by Rakuten Marketing AU on Oct 17, 2017 3:45:00 PM

This month we launch our Publisher Showcase!

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Topics: Affiliate News

Affiliate Strategies for Silly Season Success in 2017!

Posted by Rhiannon Farrar on Oct 11, 2017 2:45:00 PM

The October long weekend not only saw the end of the 2017 footy season, it saw the beginning of Daylight Savings (well, for some of us), and it brought with it the beginning of the busiest retail phase of the year – the much anticipated 2017 holiday shopping period!

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Topics: Affiliate News

Symposium Sydney: Overcoming Challenges and Competing with the One Company that Aims to Rule the World

Posted by Rhiannon Farrar on Sep 27, 2017 3:15:00 PM

On September 14th Rakuten Marketing held our 5th annual Symposium Sydney, at the iconic Roslyn Packer Theatre in Walsh Bay.

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Topics: Events

Rakuten Marketing Now an Official Affiliate Marketing Partner off the Golden State Warriors!

Posted by Rhiannon Farrar on Sep 21, 2017 3:30:00 PM

On September 12th 2017, our parent company Rakuten Inc. and the reiging NBA Champions, Golden State Warriors, entered into an official multi-year partnership. As part of this sponsorship, Rakuten Marketing is excited to join the Warriors as an Official Affiliate Marketing Partner!

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Topics: Rakuten Marketing News

The Golden Link Awards Asia-Pacific: And The Winners Are….

Posted by Rhiannon Farrar on Sep 14, 2017 6:30:00 PM

Earlier this evening we held the Golden Link Awards, Asia-Pacific, celebrating excellence and innovation in the performance marketing industry.

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Topics: Events

A Closer Look at the Stunning Growth of Conversion Rate Optimisation in Australia (And What it Means to You)

Posted by Rakuten Marketing Asia-Pacific on Sep 12, 2017 2:45:00 PM

Experimentation, data and customer experience. That’s the name of the game for forward-thinking, innovative digital marketing and business executives committed to staying ahead of the pack in Australia. In August of this year, Optimizely, the top experimentation platform, opened its first official APAC office in Sydney, a testament to the rapidly growing interest in, and embracing of data-driven experimentation and conversion optimisation.

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