Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

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Topics: Rakuten Marketing News

An Affiliate Marketers Guide to Capitalising on Technology

Posted by Anthony Capano on Nov 24, 2016 2:38:09 PM

Consumers live across multiple devices, scrolling through several different newsfeeds each day, itching for fresh and trustworthy information, whilst selectively choosing to explore content that is most closely aligned with their lifestyle and interests. The rise of technology continues to blur the line between online-to-offline (O2O) and cross-device commerce, and advertisers are increasingly turning to Affiliate Marketing to ensure they’re reaching their consumers across the multi-channel consumer journey. 

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Topics: Affiliate News

Singles Day 2016 – The Results Are In!

Posted by Rhiannon Farrar on Nov 17, 2016 2:45:00 PM

Each year on February 14th, people around the world celebrate a day of love and spoil their partners with gifts. But what about all those who aren’t in relationships and who may miss out on celebrating? Well in China they’ve created a special day designed to celebrate being single. Known as the anti-Valentine’s Day, Singles Day is held on 11.11 and has quickly become the biggest day of retail in China.

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Topics: Affiliate News

A Modern Marketplace: Affiliate Marketing Trends From Near and Far

Posted by Anthony Capano on Nov 3, 2016 2:45:00 PM

The modern marketplace, a place where consumers can shop anywhere, at any time, using multiple devices – a mysterious place creating a range of challenges for marketers.  Affiliate marketing is a growing solution to many of these new obstacles.

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Topics: Affiliate News

New Insights Report: The Facebook Measurement Divide

Posted by Rhiannon Farrar on Oct 28, 2016 10:40:57 AM

The latest Rakuten Marketing Insights Report has revelead that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

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Topics: Display News

5 Questions Marketers Need to Ask to Make the Most Out of Attribution!

Posted by Rakuten Marketing AU on Oct 13, 2016 2:15:00 PM

To put it simply, attributed reporting allows marketers to determine which channels are effective in driving sales. It allocates proportional credit to each marketing touchpoint throughout the consumer journey, allowing marketers to understand which campaigns are most effective and  to prioritise spend accordingly.

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Topics: Attribution News

Be Brave, Look Past the CPA and Other Insights from Symposium Sydney

Posted by Rhiannon Farrar on Sep 29, 2016 3:15:00 PM

Symposium Sydney was held last week and there were some big changes in this year’s event!

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Topics: Events

The Inaugural Golden Link Awards Australia: And The Winners Are….

Posted by Rhiannon Farrar on Sep 22, 2016 6:05:00 PM

Earlier this evening we launched the Australian Golden Link Awards. The first of their kind in Australia, the Golden Links celebrate excellence and innovation in the performance marketing industry.

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Topics: Events

New Affiliate Technologies Now Live on the Rakuten Affiliate Network!

Posted by Rakuten Marketing AU on Sep 15, 2016 10:00:00 AM

We’re excited to announce the full release of our new affiliate marketing technologies, Curate and Automate!

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Topics: Affiliate News

Finalist for the Golden Link Awards Announced!

Posted by Rhiannon Farrar on Sep 1, 2016 2:15:00 PM

Last September Rakuten Marketing APAC, MD Anthony Capano made a big announcement during his closing remarks at Symposium, we're going to bring the prestigious Golden Link Awards to Australia.

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Topics: Events