Not another Amazon article please!

Posted by Anthony Capano on Mar 21, 2017 3:39:08 PM

The rise of the marketplace, O2O, the new consumer journey and emerging technologies.  What do these things all have in common?

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5 Mistakes to Avoid When Partnering with Influencers

Posted by Rakuten Marketing Asia-Pacific on Mar 9, 2017 2:25:00 PM

Influencers are amongst the most sought after affiliate partnership. However, advertisers need to consider whether they are creating headaches for themselves when trying to form influencer partnerships. Many brands will face challenges with forming successful partnerships because the landscape for influencers is unlike anything else. Making these mistakes may prevent success in your influencer affiliate strategies.

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Topics: Affiliate News

Trust & Transparency in Display Advertising

Posted by Rakuten Marketing Asia-Pacific on Mar 2, 2017 2:15:00 PM

In the intricate world of digital advertising, it is essential that marketers are able to prove Return-On-Ad-Spend (ROAS) effectively. To achieve this, marketers must be able to accurately attribute value to all touchpoints throughout the path to purchase. With this in mind, marketers need to look beyond adopting the latest trends in the industry and start evaluating the concept of ‘trust’ in relation to their display advertising providers. Consider, is your digital marketing agency providing you with an adequate level of insight and clarity.

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Topics: Display News

One doesn't have to be the loneliest number 

Posted by Rhiannon Farrar on Feb 14, 2017 4:26:10 PM

February 14th, the feast of St Valentine. In the 18th century Valentine’s Day evolved into an occasion in which people expressed their love for each other by giving flowers, confectionary and sending greeting cards. In the 21st  century Valentine’s Day has become largely commercialised and a major retail event.

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3 Myths about working with coupon affiliates debunked

Posted by Rakuten Marketing AU on Jan 25, 2017 8:15:00 AM

It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has been driven by other marketing channels throughout the path to purchase.

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Topics: Attribution News

Rakuten Affiliate Network named #1 for the 6th year!

Posted by Rakuten Marketing AU on Jan 18, 2017 8:22:37 AM

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Topics: Affiliate News

The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

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Topics: Display News

Bon Voyage 2016!

Posted by Rhiannon Farrar on Dec 21, 2016 3:05:48 PM
*Boom*

That’s the sound of the mic dropping on 2016. It’s definitely been an interesting year full of ups and downs, with a few controversial moments thrown in there. There have been reasons to cry (I still haven’t gotten over the loss of Professor Snape and David Bowie) and reasons to celebrate.

The performance marketing industry across the globe and within Australia has also had an interesting year.  Adblockers have stuck around, the role of the influencer continues to increase, Facebook’s having reporting issues and Pinterest reinstated the use of affiliate links. A little more than a week has gone by without a new hot topic arising.

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Topics: Rakuten Marketing News

Singles Day, Click Frenzy and Cyber Weekend - How do these events measure up?

Posted by Rhiannon Farrar on Dec 15, 2016 9:45:00 AM

A lot has happened over the past twelve months and November certainly wasn’t going to be the month that everything slowed down!.  Singles Day, Click Frenzy and Cyber Weekend all took place and records were smashed. In fact it’s been reported that Cyber Monday 2016 was the biggest day in the history of US eCommerce.

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Topics: Affiliate News

Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

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Topics: Rakuten Marketing News