Rakuten Affiliate Network named #1 for the 6th year!

Posted by Rakuten Marketing AU on Jan 18, 2017 8:22:37 AM

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Topics: Affiliate News

The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

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Topics: Display News

Bon Voyage 2016!

Posted by Rhiannon Farrar on Dec 21, 2016 3:05:48 PM
*Boom*

That’s the sound of the mic dropping on 2016. It’s definitely been an interesting year full of ups and downs, with a few controversial moments thrown in there. There have been reasons to cry (I still haven’t gotten over the loss of Professor Snape and David Bowie) and reasons to celebrate.

The performance marketing industry across the globe and within Australia has also had an interesting year.  Adblockers have stuck around, the role of the influencer continues to increase, Facebook’s having reporting issues and Pinterest reinstated the use of affiliate links. A little more than a week has gone by without a new hot topic arising.

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Topics: Rakuten Marketing News

Singles Day, Click Frenzy and Cyber Weekend - How do these events measure up?

Posted by Rhiannon Farrar on Dec 15, 2016 9:45:00 AM

A lot has happened over the past twelve months and November certainly wasn’t going to be the month that everything slowed down!.  Singles Day, Click Frenzy and Cyber Weekend all took place and records were smashed. In fact it’s been reported that Cyber Monday 2016 was the biggest day in the history of US eCommerce.

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Topics: Affiliate News

Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

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Topics: Rakuten Marketing News

An Affiliate Marketers Guide to Capitalising on Technology

Posted by Anthony Capano on Nov 24, 2016 2:38:09 PM

Consumers live across multiple devices, scrolling through several different newsfeeds each day, itching for fresh and trustworthy information, whilst selectively choosing to explore content that is most closely aligned with their lifestyle and interests. The rise of technology continues to blur the line between online-to-offline (O2O) and cross-device commerce, and advertisers are increasingly turning to Affiliate Marketing to ensure they’re reaching their consumers across the multi-channel consumer journey. 

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Topics: Affiliate News

Singles Day 2016 – The Results Are In!

Posted by Rhiannon Farrar on Nov 17, 2016 2:45:00 PM

Each year on February 14th, people around the world celebrate a day of love and spoil their partners with gifts. But what about all those who aren’t in relationships and who may miss out on celebrating? Well in China they’ve created a special day designed to celebrate being single. Known as the anti-Valentine’s Day, Singles Day is held on 11.11 and has quickly become the biggest day of retail in China.

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Topics: Affiliate News

A Modern Marketplace: Affiliate Marketing Trends From Near and Far

Posted by Anthony Capano on Nov 3, 2016 2:45:00 PM

The modern marketplace, a place where consumers can shop anywhere, at any time, using multiple devices – a mysterious place creating a range of challenges for marketers.  Affiliate marketing is a growing solution to many of these new obstacles.

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Topics: Affiliate News

New Insights Report: The Facebook Measurement Divide

Posted by Rhiannon Farrar on Oct 28, 2016 10:40:57 AM

The latest Rakuten Marketing Insights Report has revelead that marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as US$4.7 million annually in attributable revenue.

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Topics: Display News

5 Questions Marketers Need to Ask to Make the Most Out of Attribution!

Posted by Rakuten Marketing AU on Oct 13, 2016 2:15:00 PM

To put it simply, attributed reporting allows marketers to determine which channels are effective in driving sales. It allocates proportional credit to each marketing touchpoint throughout the consumer journey, allowing marketers to understand which campaigns are most effective and  to prioritise spend accordingly.

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Topics: Attribution News