One doesn't have to be the loneliest number 

Posted by Rhiannon Farrar on Feb 14, 2017 4:26:10 PM

February 14th, the feast of St Valentine. In the 18th century Valentine’s Day evolved into an occasion in which people expressed their love for each other by giving flowers, confectionary and sending greeting cards. In the 21st  century Valentine’s Day has become largely commercialised and a major retail event.

Read More

3 Myths about working with coupon affiliates debunked

Posted by Rakuten Marketing AU on Jan 25, 2017 8:15:00 AM

It’s often assumed that coupon sites only drive value at the last click. Or they are seen as poachers of revenue that has been driven by other marketing channels throughout the path to purchase.

Read More

Topics: Attribution News

Rakuten Affiliate Network named #1 for the 6th year!

Posted by Rakuten Marketing AU on Jan 18, 2017 8:22:37 AM

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

Read More

Topics: Affiliate News

The not so straight path to purchase and the role of retargeting

Posted by Anthony Capano on Jan 10, 2017 2:30:00 PM

As marketers our primary role is to compose and distribute our brands message. We’re constantly pondering what message about our brand is being portrayed, who it is being delivered to, and how is it being received. Consumers continue to blur the line between online and offline channels, disrupting what has traditionally been perceived as a linear path to purchase.

Read More

Topics: Display News

Bon Voyage 2016!

Posted by Rhiannon Farrar on Dec 21, 2016 3:05:48 PM
*Boom*

That’s the sound of the mic dropping on 2016. It’s definitely been an interesting year full of ups and downs, with a few controversial moments thrown in there. There have been reasons to cry (I still haven’t gotten over the loss of Professor Snape and David Bowie) and reasons to celebrate.

The performance marketing industry across the globe and within Australia has also had an interesting year.  Adblockers have stuck around, the role of the influencer continues to increase, Facebook’s having reporting issues and Pinterest reinstated the use of affiliate links. A little more than a week has gone by without a new hot topic arising.

Read More

Topics: Rakuten Marketing News

Singles Day, Click Frenzy and Cyber Weekend - How do these events measure up?

Posted by Rhiannon Farrar on Dec 15, 2016 9:45:00 AM

A lot has happened over the past twelve months and November certainly wasn’t going to be the month that everything slowed down!.  Singles Day, Click Frenzy and Cyber Weekend all took place and records were smashed. In fact it’s been reported that Cyber Monday 2016 was the biggest day in the history of US eCommerce.

Read More

Topics: Affiliate News

Retail in a Mobile Wonderland

Posted by Anthony Capano on Dec 1, 2016 2:30:00 PM

The Australian Retailers Association (ARA) reported that in the six week lead up to Christmas 2015, Australians spent a whopping $46.8 billion. Within this time period Aussies went wild over retail holidays such as Click Frenzy, Black Friday, Cyber Monday and many even chose to leverage the emerging Chinese retail holiday Singles Day. And now the 2016 holiday season is well and truly upon us and retailers are scrambling to ensure their campaigns are locked in and their brand is positioned for optimal success. Most importantly they’re doing everything they can to ensure the ghost of Holidays past doesn’t return and that they’re learning and evolving from previous experiences.

Read More

Topics: Rakuten Marketing News

An Affiliate Marketers Guide to Capitalising on Technology

Posted by Anthony Capano on Nov 24, 2016 2:38:09 PM

Consumers live across multiple devices, scrolling through several different newsfeeds each day, itching for fresh and trustworthy information, whilst selectively choosing to explore content that is most closely aligned with their lifestyle and interests. The rise of technology continues to blur the line between online-to-offline (O2O) and cross-device commerce, and advertisers are increasingly turning to Affiliate Marketing to ensure they’re reaching their consumers across the multi-channel consumer journey. 

Read More

Topics: Affiliate News

Singles Day 2016 – The Results Are In!

Posted by Rhiannon Farrar on Nov 17, 2016 2:45:00 PM

Each year on February 14th, people around the world celebrate a day of love and spoil their partners with gifts. But what about all those who aren’t in relationships and who may miss out on celebrating? Well in China they’ve created a special day designed to celebrate being single. Known as the anti-Valentine’s Day, Singles Day is held on 11.11 and has quickly become the biggest day of retail in China.

Read More

Topics: Affiliate News

A Modern Marketplace: Affiliate Marketing Trends From Near and Far

Posted by Anthony Capano on Nov 3, 2016 2:45:00 PM

The modern marketplace, a place where consumers can shop anywhere, at any time, using multiple devices – a mysterious place creating a range of challenges for marketers.  Affiliate marketing is a growing solution to many of these new obstacles.

Read More

Topics: Affiliate News